"An optician's function is as a highly
skilled health and wellness professional.
A corporation's first purpose is to make money for
its stockholders, not to serve the needs of consumers.
As a result, the delivery of prescription eyewear today is
more an exercise in marketing than health care delivery.
The independent optician's focus: Do everything to serve
the consumer. The corporation's: Do everything to cut costs.
As a consumer, by whom would you rather be served?" Ethics

Opticians For The People

Factoid          

The consumer is never wrong.
The consumer deserves a pleasant experience.
The consumer deserves as much time as they need.
The consumer deserves custom-fitted prescription eyewear.