"For the last few decades our collective
mindset has manifested as, 'Divided we stand...
united we fall.' We must shift to, 'United we stand...
divided we fall,’ as our paradigm." 1Plus1Equals11.com
"When Opticians do not touch the consumer at the time
they dispense their eyewear, they're acting more as
unskilled eyeglass merchants than as Opticians."
is ultimately defined by how well the eyewear makes
contact with the Patient, not by the number of customers served.
Therefore, a conscious, precise, and personalized process
selection, lens design, and in-place, hands-on fitting is required. In too
many cases unrealistic and excessive sales goals override
mission of providing professional health care, whereby the
form-fitting of eyewear is given only the most minor consideration, if
"Dentists, Manicurists and Hairstylists make direct, tactile contact with the
consumer. Likewise, Opticians must make direct contact with
Hands on the Patient Opticians, can determine by sense of touch how a
frame feels even in lieu of asking the Patient. Only an eyeglass merchant
routinely hands over prescription
glasses with no hands-on assessment,
nor the appropriate touch and feel
required to custom form-fit eyewear."
"Opticians must assume responsibility for the current market.
Our separation from "point of service" over the last few decades is
what has contributed directly to our loss of market share, today. (We
can't be anymore separated from point of service than the Internet.) The
Consumer didn't demand or cause this separation. Opticians abdicated
this direct connection, vis-a-vis insufficient practical, hands-on training.
Opticians traded away direct personal contact as providers of healthcare
service to Patients for marketing merchandise to customers. Our focus is now
more on Selling than it is on Serving. Opticians must regain this lost balance.
The future of Opticianry is now literally and figuratively in the hands of Opticians.
And it is incumbent on those Opticians who know...to teach those who do not know."
Opticians relate to Consumers as customers, it often has an adverse
impact on the relationship. When Consumers purchase prescription eyewear
they should invariably be served as Patients, never as customers. Patients
receive Healthcare. Customers receive merchandise." Dispensing Guidelines
With conscious human touch, Opticians
can transform the eyewear experience.
Dispensing prescription eyewear...a 'touching' experience.
centuries, mothers have instinctively known it works -- pick up
young children and they'll stop crying -- gently rub babies' backs
and it's off to dreamland they go. Now scientists are also coming
to recognize the Power of Touch -- and not just touch therapies
such as reflexology, but simple conscious
acts such as giving a back rub, holding hands, sharing
a hug, putting your arm around someone, or an Optician in the
process of delivering eyewear,
touching and feeling for the points of contact of the frame with
the Patient's skull in the process of adjusting their eyewear. And
with research demonstrating the healing power of touch, more hospitals are incorporating massage programs into care protocols for cancer and cardiovascular patients,
Tiffany Field, PhD, director of the Touch Research Institute at
the University of Miami School of Medicine, has studied the benefits
of touch for many years. Her book, Touch, reviews medical and sociological
research on the importance of touch to good health and also argues
that the Western world, including the medical profession, has marginalized
and minimized its importance. Dr. Field claims that many forms of
touch can help reduce pain, anxiety, depression and aggressive behavior;
promote immune function and healing; lower heart rate and blood
pressure; and improve air flow in asthmatics. All this, and no drug
side effects! See Attitudes About Touch.
THE VITAL IMPORTANCE OF TOUCH
Previous research has suggested that touch
deprivation leads to aggression and violent behavior in animals,
so Dr. Field is concerned that living in our largely touch-deprived
Western society can have negative consequences. It was these concerns
that led researchers at the Touch Research Institute to examine
how touch is treated differently in two cities with very different
cultures -- Miami and Paris.
In one study, published in Early Child Development and Care in 1999,
Dr. Field and her colleagues measured how much affectionate touch
preschoolers received from their parents on playgrounds and also
the children's level of aggressive behavior. In Paris, they found
there was more touch toward peers and parents by children and less
aggression. In a separate study, researchers also observed that
French adolescents -- raised with more affectionate touch -- were
more affectionate and less physically and verbally aggressive with
one another than American adolescents. This association does not
imply or prove causation, but does make a case for closer examination
with further research.
REACH OUT AND TOUCH
Dr. Field explained that the benefits of touch seem to stem largely
from its ability to reduce levels of cortisol, a stress hormone
manufactured by the adrenal glands. This was measured in two dozen
studies. She said that touching with moderate-pressure (a firm handshake)
stimulates activity in the vagus nerve, one of the 12 cranial nerves
in the brain, which in turn slows the heart and decreases the production
of stress hormones including cortisol.
Other studies published from the Touch Research Institute, published
in peer-reviewed journals, demonstrate that touch contributes to
Decreased pain. Children with mild to moderate juvenile rheumatoid arthritis who
were given massages by their parents 15 minutes per day for one
month experienced less anxiety and lower cortisol levels. Over a
30-day period, parents, kids and their physicians reported less
pain overall in the children.
function. In studies, women with breast cancer and HIV patients
showed a measurable increase in natural killer cells -- part of
a line of defense in the immune system against virus-infected cells
and cancer cells -- after massage.
They also experienced less anxiety and depression.
babies. Preemies who were touched more while in the NICU gained
Less labor pain. Women in labor who received a back rub the first 15 minutes of every
hour of labor reported less pain and made fewer requests for pain
medications. Their labor was also shorter, on average.
and performance. Following massage,
adults completed math problems in significantly less time and with
TOUCH IS MUTUALLY BENEFICIAL
Touching is good for the giver as well as the recipient, says Dr.
Field. She cites a study in which 20 children with leukemia were
given daily massages by their parents. After one month, the parents'
depressed moods decreased, and the children's white blood cell and
neutrophil counts increased. In another study of elderly volunteers
who were trained to give massages to infants, Dr. Field found that
after three weeks the seniors experienced improved mood with less
anxiety or depression, decreased levels of stress hormones and more
social contacts and fewer doctor visits.
GET IN TOUCH
Touch comes more naturally to some people than others. You can make
a conscious effort to bring more touch into your daily life -- and
more happiness to yourself and those around you. Give your kids
hugs when they leave for school in the morning and when they come
home. Hold your partner's hand when you take a walk, exchange back
rubs and don't forget good-night kisses. Pet your dog or cat. Schedule
a few sessions with a professional massage
therapist and pay attention to what feels especially good --
then try it at home on one another. Relax and enjoy. See Reflexology. See Attitudes About Touch. See Back
Source: Tiffany Field, PhD, director of the Touch Research Institute
at the University of Miami School of Medicine in Florida. --
TRANSFER OF ENERGY
Touch is a non-invasive therapy classified by the National Institutes
of Health as a “biofield” therapy because its effects
are thought to be due to manipulation of energy fields around
therapy is considered a Holistic Therapy and it is frequently
used as an adjunct to medical treatment. Treatments include light
touch on specific points on the body as well as around the body,
with the goal of restoring energy and vitality to the body, increasing
well-being and supporting the body’s ability to heal.
to the theory underlying this modality, the Healing Touch practitioner
uses a conscious, intentional process of directing energy through
their hands to the patient either by contacting the patient’s
energy field and-or touching the body. Healing Touch utilizes
additional specific techniques for direction and modulation of
energy. Interventions such as Healing Touch have been shown to
elicit a profound relaxation response, enhance wound healing,
reduce post surgical pain and use of pain medication, reduce tension
headache pain and anxiety, and to enhance mood and well-being
in individuals with serious illness.
Although Healing Touch is frequently used by cancer patients along
with their medical treatments, very little is understood about
the effects of this treatment on the immune system. Research is
not yet able to fully explain why these methods heal the body.
concept of electromagnetic fields affecting the biological systems
is not new and attempts to measure electromagnetic patterns related
to illness date back to the 1940’s. There is some documentation
that the physiological processes of a living system such as plant
growth, enzyme activation, or hemoglobin production can be positively
influenced by “exchange of energy”. However, with
few exceptions, technologies to measure the hypothesis of energy
transfer have been largely absent. See Massage Therapy. See Dispensing Guidelines. See Hands On Healing. See The Rescuing Hug. See Reflexology. See Onsite Family Health Care. See TimeForCraftsmanship.com. See Shift Happens.
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