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Us 
OpticiansForChange.com
We
are committed to renewed excellence
in the dispensing of prescription eyewear.
Our mission is to re-humanize the
delivery of prescription eyewear.
If
you do not touch the consumer at the time
you dispense their
eyewear, you act more as an
unskilled eyeglass merchant than as an Optician.
Patients
deserve a pleasant experience.
Patients
deserve as much time as they need.
Patients
deserve custom-fitted prescription
eyewear.
There
is no right or wrong way to dispense eyewear.
There is only the Patient's way. Therefore, take as
much time as needed
to customize their eyewear.
What
are the chances of today's eyewear consumers getting a
hands-on,
customized fitting of their prescription eyewear? If you
answered this question correctly, you know why they buy online.
More
and more eyewear is being purchased online.
The number one complaint of brick-and-mortar
patrons ...
"Nobody adjusted my glasses. They just handed
them to me."
So, for these consumers there's little difference between the service
they receive in many of today's dispensaries and buying glasses online.
Just
as a Dentist cannot practice dentistry without direct Patient
contact, the
Optician cannot effectively dispense without tactile contact
with the Patient.
An unskilled eyewear merchant routinely hands over prescription
glasses
with no hands-on assessment,
nor the appropriate ‘touch-and-feel’
required
to custom fit the eyewear.
Hands-on-the-Patient Opticians however, determine
for themselves by sense of touch
how the frame feels in lieu of asking the Patient.
As
a senior Ophthalmic Health Care Professional, founder of
OpticalCourse.com, and instructor for OpticalWorkshops.com,
I am interested in sharing my experience in the dispensing
of prescription eyewear using Hands-on-the-Patient skills.
If you are a Practitioner who recognizes the decades-old decline
in these dispensing skills and you are in need of additional
training or consultation, or you need assistance in order
to regain market share and improve the profitability of your
practice, please visit these sites, OpticianryToday.com
and OpticalWorkshops.com
for more details, then contact me here,
or 
407-628-4443 to discuss and-or arrange a Workshop session for your
staff. Together, we can get consumers coming back to your dispensary!
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