Points To Ponder

If you do not touch the consumer at the time
you dispense their eyewear, you act more as an
unskilled eyeglass merchant than as an Optician.

Patients deserve a pleasant experience.
Patients deserve as much time as they need.
Patients deserve custom-fitted prescription eyewear.

There is no right or wrong way to dispense eyewear.
There is only the Patient's way. Therefore, take as
much time as needed to customize their eyewear.

What are the chances of today's eyewear consumers getting a
hands-on, customized fitting of their prescription eyewear? If you
answered this question correctly, you know why they buy online.

More and more eyewear is being purchased online.
The number one complaint of brick-and-mortar patrons ...
"Nobody adjusted my glasses. They just handed them to me."
So, for these consumers there's little difference between the service
they receive in many of today's dispensaries and buying glasses online.

Just as a Dentist cannot practice dentistry without direct Patient contact, the
Optician cannot effectively dispense without tactile contact with the Patient.
An unskilled eyewear merchant routinely hands over prescription glasses
with no hands-on assessment, nor the appropriate ‘touch-and-feel’ required
to custom fit the eyewear. Hands-on-the-Patient Opticians however, determine
for themselves by sense of touch how the frame feels in lieu of asking the Patient.