"Eyewear consumers need and deserve the following:
a) Optician-assisted, in-depth lifestyle interview;
b) Optician-assisted, design and selection;
c) Handcrafted, form-fitting eyewear;
d) Free lifetime adjustments and
minor repair services, none of
which are available online."
are never wrong.
Patients deserve a pleasant experience.
Patients deserve as much time as they need.
Patients deserve custom fitted prescription eyewear."
Opticians relate to Patients as customers,
it can have an adverse impact on the relationship.
When we purchase eyewear, we would rather be served
as eye care Patients rather than as eyeglass customers."
"If you will recall, Opticianry is ultimately defined by how well
the eyewear fits the Patient. So, the real issue for Opticians and
Consumers to consider, is not whether prescription eyewear can be
purchased in stores or online. The real issue is the current deficiency
in the delivery of eyewear due to the absence of the craftsmanship
and skills required to dispense form-fitting eyewear to the Consumer.
The real challenge for any Optician is to take a symmetrically 4-point
squared device and handcraft it to fit an asymmetrically shaped face.
The answer is hands-on training, hands-on training, hands-on training.
It's time for those Opticians who know to teach those who do not know.
And it is time for any Opticians who do not know to surrender their egos.
It's been predicted that if Opticians fail to practice customizing eyewear to
fit the Patient, Opticianry will become irrelevant as a healthcare profession."
as a Dentist or Hairstylist cannot practice without direct contact,
Optician cannot dispense eyewear without tactile contact with
An unskilled eyeglass merchant routinely hands over prescription
with no hands-on assessment,
nor the appropriate ‘touch and feel’
to custom fit the eyewear.
Hands-on-the-Patient Opticians however, determine
for themselves by sense of touch how the frame feels in lieu of asking the Patient."
help finding a skilled Optician?
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