The technology is here.
But who will check them out?
Now, you get FREE lifetime adjustments at your Practitioner's office.
a) How can you be sure any online glasses are correct?
"More than half of all people in the United States use some type of lens
LET'S TAKE A CLOSER LOOK
As a consumer, if I know I can't get my eyewear form-fitted at
With regard to the latest technology in optical dispensing,
I know that it is tempting and almost sounds too good to be true that you can purchase a pair of prescription eyewear from the comfort of your home, have them mailed to you, fit well, and all for about half the price that you would normally pay your local Optician, or Eye Doctor.
Wow, that sounds great, but have you ever wondered how it is possible that an online retailer can sell glasses so cheaply, or did you just assume that you have been grossly overcharged for all of these years? Let’s take a closer look, and compare the pros and cons of trusting your vision to the Internet.
You have just had your eyes examined and the Doctor has taken the time to write a prescription that is unique to you for the correction of your visual deficiencies. Instead of bringing that prescription in to have it filled by a Licensed Optician, you choose to visit an online retailer and get a deal on your new pair of glasses. The selections are great and you can even upload a photo of yourself to ‘virtually’ try on hundreds of pairs of glasses until you find that one pair that makes you look like a rock star. You select a pair of frames and move on to the next step, which is entering your prescription.
When you get the prescription entered you come to a required number that you don’t have on the form and that is one for your Pupillary Distance or PD. Not to worry though because the 'help box' tells you to call your Doctor or Optician and they will give you that information. If your Eye Care Professional refuses to provide you with that information the online retailer will instruct you to have a friend measure you, or have you attempt to measure your own PD with a ruler that you can easily print out. Problem solved, now on to the next step, which is choosing the proper lens design for your prescription and the treatments or enhancements to make them work even better.
Your prescription is written for bifocals so you can choose to have a line or no line at all. You choose the ones without the lines, the progressive lenses. Next you can choose from the thinner, lighter weight lenses or the thicker and heavier lenses. You choose the thinner option. Next you can get lenses with glare and reflections or without. You choose without and even pop for the better coating because you are saving so much money. Just one more option to go and you are all done. Do you want the lenses that adapt and automatically adjust to changing light conditions or the ones that stay clear? You choose the smart lenses that change, and checkout feeling great because you are going to get a pair of glasses that are fashionable, lightweight, and do so many cool things and all for so much less than the Optician would normally charge. Sounds great, right?
Contrary to online ads, not everyone needs a progressive lens.
When the glasses arrive you can hardly wait to try them on, so you run to the mirror, put them on, and they are crooked. You fiddle with them a bit, and also notice that they slide down on your nose, so you get on the computer and ask for help. No problem, the Internet merchant tells you, just have your local Optician adjust them for you.
When you visit your Optician, they inquire as to where you bought your glasses, and then inform you that there will be a twenty-five dollar fee ($25.00) to adjust any glasses not purchased there, and furthermore, they will not be responsible if something were to break because they did not sell them to you. You are angry because they have never charged you before to adjust your glasses and you demand an explanation. The Optician patiently informs you that unlike most other items you purchase, the price you pay for glasses purchased from an Optician have a lifetime of service built into the cost.
Have you ever bought a set of tires for your car, and been able to return to the dealer as often as you wish for free alignments? No, but if you could, the tires would be more expensive because the dealer would have to factor in the additional service costs over the life of the tires, plus salaries, inventory and overhead, for all of the ‘free work’ they provide.
The Optician patiently adjusts your new glasses, and they feel better, but you notice that the earpieces come way around your ear, and almost look like earrings poking below your ear. The temples are too long, but how were you supposed to know they came in different lengths, or for that matter, what size you needed? You also realize that now that they are adjusted properly, your vision is not as good as you think it should be and you want to know why. The Optician agrees to verify the prescription and the fabrication standards of the glasses, and provide it in writing for ten dollars. You are outraged at the fee but agree, and the results of the analysis are as follows:
Your prescription lenses are slightly outside of acceptable power tolerances. The progressive lens that you chose is not placed at the proper height, and this is making your reading more difficult because the Internet merchant guessed at a fitting height for your lenses because you were not able to be measured properly, in person. The Pupillary Distance measurement, your PD, the online merchant asked you to acquire is NOT ACCURATE without using a specialized instrument your Optician uses to measure the CORNEAL REFLECTION of your pupils.
Eyewear Professional uses Pupillometer,
Dentists, Manicurists and Hairstylists make direct, tactile contact with the
Furthermore, your Optician would have fit you in a progressive lens design that is more suited for how you use your eyes by way of a Lifestyle Interview. The Internet merchant didn’t tell you that there are more than three hundred different lenses available, nor that your Optician is trained to match your needs with a custom lens design, did they? Lastly, when you return to your Doctor because you are not seeing well, the Doctor will have a hard time sorting out whether you, a) need a slight prescription change, or b) if you would see as they intended if the glasses were made properly to begin with. It now becomes a return-shipping and remake, or refund nightmare!
Your Internet merchant might remake your glasses, but based on what? You are still not available for a personal, handcrafted fitting, and you are going to be out more time and money in shipping charges, time, and frustration. Is it still such a great deal?
Consumers deserve a sufficiently handcrafted,
Even in the best case scenario, you may have been able to see just fine, but probably not as well as if you had a personalized frame fitting. You will still need to see somebody for adjustments and repairs, which will cost you money, and if you need a slight prescription change, it could become a nightmarish scenario. Over the long term, you have saved little if anything, and you most likely will spend more, and never be quite as satisfied or well taken care of if you had only trusted your vision to your Licensed Optician. See Facial Asymmetry.
Online merchants are not Opticians.
"How do Opticians get their groove back? Consumers need,
Opticians ensure that patients are fit properly with the best designed lenses and frames for their individual needs. We verify that the lenses are made to the standard set forth by the laws that govern our license, and we personally stand behind the products and services we provide patients because we are Licensed Opticians, here, in person, to adjust, maintain and care for your visual needs, and to be a patient advocate between you and the Doctor of your choice.
If, however, you would rather have an online merchant be your advocate, possibly incur additional shipping charges, and never be quite sure of the accuracy of the products provided, please feel free.
And maybe, just maybe, if you push your face up tightly enough to your PC monitor they can bend the temples around your ears so they don’t hurt your head and ears quite as much! --
See Online Glasses Ripoff Reports. See Testimonials From Consumers. See Chicago Tribune's Look At Buying Glasses Online. See Online Glasses Not What Doctor Ordered. See Letter to Eye Care Professionals. See Notice To Consumers Regarding Guidelines.
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