Australia's new campaign poster is aimed at keeping young male drivers from speeding. It doesn't waste time with complex morality tales or blood-splattered photos or shocking statistics. The premise is this: SPEED, and you're NOT, well... WELL ENDOWED.
Speeding...Nobody thinks BIG of you.
Unhappy with results from more traditional messages about the dangers of speeding, the Roads and Traffic Authority decided to equate speeding with people openly calling a driver out as uncool in one of those unique Aussie ways they have for these things. The aim is "to make speeding socially unacceptable." According to the RTA's stats, they've finally found a way to get a young man's attention, except for this guy, maybe.
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