Patients Are #1
The Patient is king. Believing otherwise will likely drive your eyewear dispensing practice into the ground.
Far too many optical dispensaries are stuck on their bottom line, when the real focal point should be pleasing the Patient. Those dispensaries that cater solely to their Patients real vision health and wellness needs will always win in the end.
Here are a few tips from to get you on the fast-track to putting your Patients first:
.) Define and Focus. Before your can begin to improve the overall experience for your Patients, you must first understand who they are and what they really want. Toss out the idea of having a broad audience and hone in on the specific target market most relevant to your eyewear dispensing practice. Research their basic vision health wants and needs, and begin transforming your practice to better accommodate these aspects.
.) Keep it simple. If you’re really looking to stand out, simplicity will be your saving grace. Far too many optical dispensaries think their Patients want special or glitzy features and end up overbuilding their products to the point of no return. In reality, most Patients want an experience with no unnecessary features, “extras”, or gimmicks.
.) You are unique! Tout your personality. Who says simple can’t be fun? Make your brand more memorable by injecting it with sufficient levels of personality, warmth, and old fashioned hands-on service. See ReachOutAndTouchSomebody.com.
.) Find out what’s missing in your market. This includes equal parts of knowing what Patients need and want and understanding what your competitors aren’t doing right. For instance, too few dispensers in too few markets are providing handcrafted hands-on-the-Patient frame fitting service. By fixing this disconnect and filling a void, you’re not only going to stand out from your competition, but also have a chance at changing the market in the process.
In the optical industry, many dispensaries have completely forgotten the Patient's real needs by failing to conduct a comprehensive lifestyle interview and trying to sell unnecessary extras, e.g., progressive lenses, extra pairs and coatings. See 3DDispensing.com.
.) Develop a pleasant experience for your Patients. By making your Patient’s interactions and experiences as efficient and effective as possible, you’re ensuring their return and referrals, and fewer remakes. Streamline interactions and processes to cut the fuss and put your Patients at ease. This means allowing your staff as much time as they need to discover the Patient's real needs, and providing your Patients with as much time as they need to make their choices without pressure or product bias at the point of purchase, and keeping your fees as transparent as possible.
.) Show your Patients respect. Giving your Patients an unmatched experience is only possible through respecting their time and space. Customize your marketing to match your Patients wants and needs, not your wants and needs.
.) Play to your Patient’s values. Sure, you may be doing your best to give your Patients what they want in terms of experience, but keying in on their values will show them you really care.
When it comes to your Patients, giving more service will get you a greater return in the long run. Always put your Patients first and you’re sure to come out on top.
How do you put your Patients first? -- More Optical Views
HANDS ON THE PATIENT
Books, lectures and tests can take an Optician's skills only so far.
"Handcrafted frame fitting, i.e., touch and feel, hands-on dispensing,
Board of Opticianry accredited, and Florida
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