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2020ForOpticians.com

Time for 20/20 in our thinking.
It's time to get our shift together.
It's time for Eyewear Professionals
to be agents of change going forward;
to return to the days of providing full service;
to improve their hands-on craftsmanship skills;
for those who know to teach those who do not know;

and for those who do not know to surrender their ego.

"Service is the answer. What is the question?"

Whatever happened to
hands-on craftsmanship?

 

Craftsmanship
By Independent Opticians

    

BEFORE temple-end is in out-of-the-box condition,
i.e., it doesn't make contact with the Patient's skull,
whereas the AFTER temple has been form-fitted with
an added handcrafted mastoid dip and mastoid wrap.
It now fits the mastoid bone like a glove since it has been
shaped to make full, direct contact with this Patient's skull.
Custom-fitted by hand temples become invisible when worn
and the resultant fit avoids pressure and is extremely comfortable.
NOTE: This skill cannot be learned virtually, i.e., via lecture or online.
This skill is acquired only by handcrafting the eyewear using direct, face
to face, on the Patient, tactile, touch and feel contact with the Patient. The
availability, knowledge and skilled use of related handcrafting tools is essential.
Also, keep in mind that online merchants are incapable of providing this service.

Sans Craftsmanship
By Online Merchants and
Unskilled Eyeglass Vendors



This temple is too short. The temple-end makes contact
with the skull only at the very tip. A longer temple is
needed and all gaps and spaces must be removed.

"Every Patient deserves sufficiently handcrafted,
multi-dimensional, form-fitting frame adjustments, e.g.,
gaps and spaces are removed from between the frame's
temples and the skull behind the ears, in order to enhance
comfort, stability, and long term wearability. Full contact with
a light touch of the skull, NOT THE EARS, is the primary means
by which the frame should be held in place for long-term comfort.
It is incumbent on those who know to teach those who do not know.
And it is incumbent on those who do not know to surrender their ego."
Note: If you're able to teach these skills, contact me at LinkedIn.com.

Craftsmanship
By Fashion Technology

 
Question: Where does the consumer find the craftsmanship
to be fitted for their long term visual comfort and wearability?

Craftsmanship
By George Moody
Independent Optician

"What are Dispensing Opticians waiting for?
It's time for direct, practical, hands-on training.
Only one-on-one craftsmanship training does this.
Handcrafting expertise cannot be acquired virtually."

There is no right or wrong way to fit eyewear.
There is only the Patient's way. Fit to the anomaly.

It's time to end the lecture-only training of Opticians.
It's time for Opticians to get hands-on-the-Patient training
in order to
humanize the dispensing of prescription eyewear,
thereby reducing outsourcing of the Rx to Web-based providers.

Handcrafting prescription eyewear to fit the consumer
cannot be outsourced to virtual sources. It's an art form,
which requires actual and direct contact with the patient.
It cannot be learned or practiced in a lecture hall setting.

"Hands-on form fitting of eyewear cannot be learned in a lecture hall."





Opticians...get your shift together!




George Moody, Optician

All Opticianry is local.

For the last few decades our collective
mindset has manifested as, 'Divided we stand...
united we fall.' We must shift to, 'United we stand...
divided we fall,’ as our paradigm. See TheiSites.com.

Ninety percent of providing service is showing up.
Ten percent of providing service is applying your skills.

Opticianry is defined by how well the eyewear fits the Patient.
It is time to end lecture-only training of Dispensing Opticians...
It's time for Opticians to hand craft eyewear on each Patient.

"If you will recall, Opticianry is ultimately defined by how well
the eyewear fits the Patient. So, the real issue for Opticians and
Consumers to consider, is not whether prescription eyewear can be
purchased in stores or online. The real issue is the current deficiency
in the delivery of eyewear due to the absence of the craftsmanship
and skills required to dispense form-fitting eyewear to the Consumer.
The real challenge for any Optician is to take a symmetrically, 4-point
square device and handcraft it to fit an asymmetrically shaped surface.
The answer is hands-on training, hands-on training, hands-on training.
It's time for those Opticians who know to teach those who do not know.

And it is time for any Opticians who do not know to surrender their egos.
It's been predicted that if Opticians fail to practice customizing eyewear to
fit the Patient, Opticianry will become irrelevant as a healthcare profession."

"More than half of all people in the United States use some type of lens
to correct their vision. How many of these have been able to acquire
handcrafted, form-fitted eyewear?" OpticiansForChange.com

"Opticianry is defined by how well the eyewear makes contact with the patient.
Eyeglass consumers need and deserve the following:
a) Optician-assisted, in-depth lifestyle interview;
b) Optician-assisted, design and selection;
c) Handcrafted, form-fitting eyewear;
d) Free lifetime adjustments and
minor repair services, none of
which are available online."
OpticalGuidelines.com

All Opticianry is local. Opticianry is all about integrating customized fit with fashion. These have been surrendered to the consumer by Opticians. But what does the consumer know about integrating their prescription with fashion and custom fitted eyewear? It is guidance and craftsmanship that is incumbent on Opticians to provide. For example, have you ever dealt with a consumer who insisted on integrating wrap-around sunwear with a super high-minus prescription?

Here's a point to ponder. The closer Opticians get to the Patient, i.e., laying skilled hands directly on the Patient, the more professionally Opticians act in the interest of the Patient. Conversely, the farther removed Opticians are from point of service, the less likely they are to perform in the Patient's interest. (Eyeglass merchants cannot be anymore separated from point of service than the Internet.)

Opticians must assume responsibility for loss of market share. Our gradual drift from hands-on services over several decades is what has contributed directly to our loss of market share, today. We can't be any more disconnected from hands-on service than the Internet. The consumer didn't demand or cause this outcome. Opticians abdicated their direct connection, vis-a-vis insufficient form-fitting eyewear training. Opticians traded away direct, personal contact as providers of health care services to PATIENTS for marketing merchandise to CUSTOMERS. Our focus is
now more on Selling than it is on Serving. Opticians must regain the lost balance. The future of Opticianry is quite literally and figuratively in the hands of Opticians. It's incumbent on those skilled Opticians who know to teach those who do not know. And it is just as equally incumbent on those who do not know to surrender their ego. See TheiSites.com.

Opticianry is defined by how well the eyewear makes contact with the patient.
Are you an Optician who fits eyewear or a merchant who sells glasses?
It's time for craftsmanship. If not us, who? If not now, when?


How many of today's 'Opticians' know how
to use any of the items shown in this photo such
as the trial frame and lenses, and the hand edger?

HANDS ON THE PATIENT WORKSHOP TRAINING AVAILABLE HERE
"It is incumbent on those who know, to teach those who do not know.
It is incumbent on those who do not know to surrender their ego."

American Board of Opticianry accredited and Florida State Board approved CE hours
for Intermediate and Advanced Level Opticians in Handcrafted Frame Fitting are
currently offered under the sponsorship of POF, the Professional Opticians of
Florida. Click or Call 855-410-2700 to arrange for Training Session.

        




Whatever happened to old-fashioned
Hands on the Patient Opticianry?

Contact Lens Care and Compliance

NCLE No Fee CEs For Opticians

The Rap on Wrap-arounds

Sunwear Is Not An Option

Time For Craftsmanship

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